A 3% fee is taken on each $REBL transactions and redistributed to holders of $REBL tokens, pro-rata their holdings, in a fee optimizing sequence. Simply put, if you hold $REBL tokens, you get more $REBL tokens, in the same way that you receive an interest rate when putting cash in a savings bank account. This mechanism is in fact solving a handful of investment related challenges and incorporates other advantages such as compounding effect and reducing price volatility.